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Learn About Us

About On The Grow®

Founded in 2019, On The Grow® is a husband-and-wife business based in Royse City, Texas, created by CJ and Mandi Vaughn. What began as a simple desire to grow fresh food indoors has grown into a nationwide brand serving thousands of indoor gardeners and microgreen growers.

We specialize in indoor farming education, reusable grow supplies, and hands-on tutorials for home growers and commercial cultivators. From microgreen kits and trays to self-published books and custom reusable grow mediums, we provide the tools and support needed to grow confidently—no matter your skill level.

 

Our Mission

We empower home growers and commercial cultivators to grow fresh, nutrient-dense food indoors with confidence. Through educational content, innovative products, and hands-on support, we make indoor farming accessible to everyone—from kitchen countertop growers to commercial operations.

Our Story 

Before settling in Royse City, Texas, we built and operated a custom 160 sq-ft grow trailer—our mobile grow lab and YouTube studio. That trailer was where we produced over 190 videos and grew our audience to 147,218+ YouTube subscribers with over 12.6 million lifetime views. The trailer was literally "On The Grow," and the name stuck as we continued to grow—in business, knowledge, and impact.

We've now helped hundreds of thousands of people through our content and products, providing step-by-step guidance on microgreens, hydroponics, and sustainable indoor farming. Whether you're growing in a spare room or scaling a full indoor system, our mission remains the same: to empower you to grow your own food successfully and confidently.

Who We Serve

Whether you're just starting out or scaling a commercial operation, we provide the education and tools you need:

  • Home Cooks & Health Enthusiasts growing fresh greens for daily meals
  • Educators & Homeschool Families teaching children about food systems
  • Market Growers supplying local restaurants and farmers markets
  • Small & Large Farms adding microgreens to existing operations
  • Beginning Growers learning the fundamentals of microgreen cultivation

Trusted by Our Community

  • 147,200+ YouTube subscribers learning from our detailed grow tutorials
  • 81,600+ Instagram followers where we share daily growing inspiration
  • 41,300+ Facebook followers where we have a fun community 
  • 32,800+ TikTok followers discovering quick tips and tricks
  • 3,300+ copies sold of our self-published book "Becoming a Microgreen Master" in over 80+ countries worldwide

Featured In

Featured In & Recognized By

  • Hobby Farms CJ and Mandi were featured in Hobby Farms in an in-depth interview covering how they discovered microgreens, the varieties they grow, what microgreens taste like, and tips for getting started growing at home. Read the Feature →
  • Shoutout DFW CJ was featured in Shoutout DFW discussing innovation, YouTube content creation, and the story behind On The Grow. Read the Feature →
  • Master Blend International On The Grow was referenced by Master Blend International in their guide to growing microgreens in small spaces. Read the Feature →

Trusted Partnerships & Collaborations

  • Fox Farm Fertilizer We've collaborated with Fox Farm, one of the most respected names in plant nutrition. Visit Fox Farm →
  • Hector Batiz Studios Creative collaboration with Hector Batiz Studios. Visit Hector Batiz →
  • Rick Smith Jr. Collaborative content with entertainer and content creator Rick Smith Jr. Watch the Collaboration →

Recognized educators in the indoor agriculture space since 2019.

What Our Community Says

  • "Out of all the companies I reached out to, On The Grow was the only one that stepped forward and truly helped. They didn't just respond with kind words, they took action. This company is not just about products. They are about people. Their kindness, generosity, and heart are something I will never forget." — Marlent, verified Google review
  • "Before I ever started growing, I watched a ton of their videos. I used their methods and my first grow was very successful. I even reached out via messenger with questions and they got right back to me with detailed answers. You have a subscriber for life." — Mary W., verified Google review
  • "I discovered On The Grow through YouTube and was immediately captivated. I purchased the Masterclass and am studying it step by step, truly enjoying every lesson. I am truly grateful for their education, kindness, and ongoing support. I highly recommend this course to anyone who wants to learn and grow with confidence." — Hana, verified customer, Japan
  • "This is hands-down the most informational, comprehensive, and easy-to-follow course I have ever taken related to growing plants and farming. Thanks to their course, I have been able to launch my own small-scale microgreens business." — Alexandra F., Market Grower
  • "In the beginning of setting up my business, I stumbled across OTG on YouTube and found that their videos were very informative. It gave me the confidence to continue forward with my own business. Seeing that you started growing out of your trailer inspired me—I knew I could grow out of my home." — @503_microgreens
  • "A fantastic, research-based course with clear instructions. Perfect for beginners and experienced growers alike." — Rossi P., LifeGreensUSA

What Makes Us Different

  • 100% self-run — Just the two of us. CJ and Mandi handle everything from growing and filming to packing orders and answering emails. When you reach out, you're talking to us directly.
  • Inventors of innovative growing tools — We invented the Microgreen Tray Clip Labeler and developed our own reusable silicone grow medium system because we needed them and nothing good existed yet.
  • Passionate about clean, optimized growing spaces — Every product we sell is something we've tested extensively ourselves. If we wouldn't use it in our own grows, it doesn't make it to our store.
  • Dedicated to transparency, education, and real customer support —We personally answer every email and engage with our community because that's just how we've always done it. No support tickets, no outsourcing, no runaround.

Our Journey

2018 — Started experimenting with microgreens in our garage in East Texas

2019 — Founded On The Grow, LLC. Built our custom 160 sq-ft mobile grow trailer. Launched our YouTube channel.

2021 —  Published Becoming a Microgreen Master, now sold in 80+ countries. Sold our beloved grow trailer after moving to an HOA community. Used those funds to push the business further.

2021 — Launched our Online shop and Started selling Microgreen growing products.

2022 — Invented the Microgreen Tray Clip Labeler. Developed our reusable silicone grow medium system.

2024 — Launched the Microgreen Masterclass online course.

2025 — Serving thousands of growers across all 50 states and Globally

2026 — Continuing to grow, teach, and build. On The Grow Mobile 2.0 is in the works.

Where We Are Located

We're based in Royse City, Texas and ship to customers across the United States and Canada. Online only—no in-store purchases.

Always On The Grow®

For us, On The Grow means more than just plants—it's a way of life. We're always growing—learning, improving, and helping others do the same.

Thanks for growing with us.

Start Growing Today

Ready to begin your microgreen journey
Whether you're picking up your first tray or scaling a commercial operation, here's where to begin: