Learn About Us
About On The Grow®
Founded in 2019, On The Grow® is a husband-and-wife business based in Royse City, Texas, created by CJ and Mandi Vaughn. What began as a simple desire to grow fresh food indoors has grown into a nationwide brand serving thousands of indoor gardeners and microgreen growers.
We specialize in indoor farming education, reusable grow supplies, and hands-on tutorials for home growers and commercial cultivators. From microgreen kits and trays to self-published books and custom reusable grow mediums, we provide the tools and support needed to grow confidently—no matter your skill level.
Our Mission
We empower home growers and commercial cultivators to grow fresh, nutrient-dense food indoors with confidence. Through educational content, innovative products, and hands-on support, we make indoor farming accessible to everyone—from kitchen countertop growers to commercial operations.
Our Story
Before settling in Royse City, Texas, we built and operated a custom 160 sq-ft grow trailer—our mobile grow lab and YouTube studio. That trailer was where we produced over 190 videos and grew our audience to 143,000+ YouTube subscribers with over 11.8 million lifetime views. The trailer was literally "On The Grow," and the name stuck as we continued to grow—in business, knowledge, and impact.
We've now helped hundreds of thousands of people through our content and products, providing step-by-step guidance on microgreens, hydroponics, and sustainable indoor farming. Whether you're growing in a spare room or scaling a full indoor system, our mission remains the same: to empower you to grow your own food successfully and confidently.
Who We Serve
Whether you're just starting out or scaling a commercial operation, we provide the education and tools you need:
- Home Cooks & Health Enthusiasts growing fresh greens for daily meals
- Educators & Homeschool Families teaching children about food systems
- Market Growers supplying local restaurants and farmers markets
- Small & Large Farms adding microgreens to existing operations
- Indoor Garden Hobbyists exploring sustainable year-round growing
- Beginning Growers learning the fundamentals of microgreen cultivation
Trusted by Our Community
- 143,000+ YouTube subscribers learning from our detailed grow tutorials
- 73,000+ Instagram followers where we share daily growing inspiration
- 23,000+ Facebook followers where we have a fun community
- 31,000+ TikTok followers discovering quick tips and tricks
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3,100+ copies sold of our self-published book "Becoming a Microgreen Master" in over 75 countries worldwide
Featured In
Trusted partnerships and collaborations:
Recognized educators in the indoor agriculture space since 2019.
What Our Community Says
"This is hands-down the most informational, comprehensive, and easy-to-follow course I have ever taken related to growing plants and farming. Thanks to their course, I have been able to launch my own small-scale microgreens business." — Alexandra F., Market Grower
"In the beginning of setting up my business, I stumbled across OTG on YouTube and found that their videos were very informative. It gave me the confidence to continue forward with my own business. Seeing that you started growing out of your trailer inspired me—I knew I could grow out of my home." — @503_microgreens
"A fantastic, research-based course with clear instructions. Perfect for beginners and experienced growers alike." — Rossi P., LifeGreensUSA
What Makes Us Different
- 100% self-run — No employees, just CJ & Mandi
- Inventors of innovative growing tools — Patent-pending Microgreen Tray Clip Labelers and reusable grow medium systems
- Passionate about clean, optimized growing spaces — Every product we sell is something we've tested extensively
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Dedicated to transparency, education, and real customer support — We personally answer emails and engage with our community
Our Journey
2018 — Started experimenting with microgreens and sharing videos on YouTube
2019 — Founded On The Grow, LLC • Built custom 160 sq-ft grow trailer
2021 — Published "Becoming a Microgreen Master" (3,000+ copies sold in 75+ countries)
2022 — Invented patent-pending Microgreen Tray Clip Labelers • Developed reusable silicone grow medium systems
2024 — Launched Microgreen Masterclass online course
2025 — Serving thousands of growers across all 50 states and Globally
2026 — Still Serving thousands of growers
Where We Are Located
We proudly serve the greater Dallas–Fort Worth area (including Rockwall, Fate, Greenville, and Plano) and ship all across the United States. Online only—no in-store purchases.
Always On The Grow®
For us, On The Grow means more than just plants—it's a way of life. We're always growing—learning, improving, and helping others do the same.
Thanks for growing with us.
Start Growing Today
Ready to begin your microgreen journey?